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Jack Daniel’s Old No. 7

Jack Daniel’s Old No. 7 Wine Details
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Description: Seven generations later, we still mellow our whiskey just as Mr. Jack did. The reason is simple: it imparts a distinctive smoothness folks have come to expect from Jack Daniel's. Charcoal Mellowing makes Jack Daniel's what it is – a Tennessee Whiskey and not a Bourbon. It refines our whiskey's rich flavor even before we fully mature it in barrels of our own making. Yes, it's a painstaking process that demands extra attention and makes our whiskey a bit more costly to craft. But Mr. Jack wouldn't have it any other way. Neither would we.

Varietal Definition
Tennessee Whiskey:
Tennessee whiskey is an American whiskey that undergoes a filtering stage called the Lincoln County Process, in which the whiskey is filtered through a thick layer of maple charcoal before it is put into casks for aging. This step gives the whiskey a distinctive flavor. The process itself is named for Lincoln County, Tennessee, which is where the Jack Daniel's distillery was originally located. In 1871, the Jack Daniel's distillery and the surrounding area became part of the newly created Moore County.


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