Ecology Beer Creative
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Everything begins with a story. A story I’d like to imagine read by maybe Dave Grohl or Jeff Tweedy in a kick ass book highlighting some thrilling crazy life altering journey. Our story would be as grand as the influencing tales from rock bands that opened our ears to the bands like The Ramones, Television, or the Pixies. Or maybe tales from the pen of Samual Clemens or Hemingway as the Key West breeze gently ruffled the curtains. An adventure so insane that even we can’t believe it to be true. However exciting that may sound we may just have to keep it simple and skip the rock and roll and traveling tales but…. but…that won’t stop us from imagining them telling our story.
Ecology Beer Creative: an idea from a college textbook. In the late 90’s, there was a particular book required for a class while studying Landscape Architecture at Michigan State University…” The Ecology of Place”. Years later this book would move from apartment to apartment and house to house...packed and unpacked. Each time flipping through its now yellowing pages remembering the few chapters we actually did read and contemplating how deeply we are, at birth, entrenched in ecology’s unavoidable participation. Never in my wildest dreams would I imagine this little book would remain in my possession and then one day... be the guiding light...the voice... in naming a brewery and driving everything it stood for.
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Ecology by definition is, in its simplest terms, the study of organisms and how they interact in their natural world. In our world, the Ecology Beer Creative world, we like to say it’s the celebration of all people in this place… our culture, our conversations, our music, our festivals, our tourists, our weather, our river, our traditions.
It’s all that we are together and all that we will and can be. Beer is, without a doubt, part of that place… No question. It’s built into our interactions with each other. It’s part of life’s celebration. It’s going out for beers and announcing to coworkers that you are leaving to pursue a career in woodworking in some small town in Vermont that no one’s ever heard of. It’s evenings on the porch with a beer listening to Allen Toussaint in the heavy, hot, and humid New Orleans summer air. The sounds float off the vinyl record you grabbed earlier that afternoon at Euclid Records. It’s that Wilco show at the Orpheum when you grabbed that first beer of the evening and got a spot on the floor so close to the stage so you could watch Nels Cline destroy the living shit out of his guitar in full detail. It’s that memory of coming home for the holidays and grabbing beers with the parents and friends at the local pub.
We sit at a bar and share stories and conversations over a beer, festival with a beer in hand, celebrate our finest traditions with a beer, and relax after a day’s work on a sunny evening…with friends...on a patio...with a beer. This is Ecology. Our Ecology...our story...our wor
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