Armida Winery - Capitola
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As a young boy living in San Francisco, Bob Frugoli spent entire summers with his Italian grandparents in Healdsburg, where he relished his grandmother Armida’s opulent meals with older family and friends while sipping his grandfather’s homemade wine. These rich, loving memories nurtured Bob’s successful business career in San Francisco and Chicago, as he concurrently developed and farmed vineyards in the Russian River Valley. Planning to someday own and operate his own winery, he kept an eye out for the right winery property. In 1989 he purchased an existing but non-operating winery near Healdsburg, in the heart of Sonoma County. He spent one year renovating the buildings and equipment. In the fall of 1990, Armida Winery's first crush occurred. After a four year labor of love, Bob decided to enjoy some serious retirement time. In 1994, Bob sold majority interest in Armida Winery to brothers Steve and Bruce Cousins. He now enjoys the fruits of his labor as his new partners continue to develop Armida Winery to its fullest potential.
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