Pur Noire Wines
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In 2014, Carissa and Kenneth Stephens decided to “splurge” and buy a nice bottle of wine. After speaking with a sommelier, they opted for a Pinotage as it was vinted and imported by companies owned people of color. They found this interesting as they had not heard of minority-owned wine brands. After tasting the wine, the two were smitten. They began expanding their palates and deepening their passion for wine.
A year later, they traveled to Italy, one of their favorite wine regions, and had the pleasure of pairing great Italian food with excellent Italian wine, including some of the best Barolo and Chianti Classico that they’d ever tasted. Sipping glasses of fruit-forward Chianti Classico while being enchanted by the magic of the Venetian atmosphere and the beauty of the Tuscan landscape created an experience so sublime that it resonated within their spirits. These unforgettable experiences deepened their passion for wine and piqued their interest in the wine industry.
In 2017, they were approached by an entrepreneur about an opportunity to be part owners in a luxury wine club that was sponsored by an iconic media brand. Despite being extremely excited to be involved in the launch of a business in the wine industry, putting up their capital, and publicly promoting the brand, they found themselves disappointed in the quality of the wine as well as the club’s overall operations. They gave up their interest in the company and nearly decided to forgo the wine industry altogether.
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